Sales, Marketing and Strategy for Product-Based Businesses, B2C & B2B

Episode 55 - Day 11 of 30 Days To More Sales - How to Use Customer Reviews for Better Product Marketing Copy Sep 22, 2026

I can’t tell you how many times I’ve sat in a meeting with a whiteboard full of words trying to find the perfect way to explain a product.

We change the headline.

Change it

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Episode 54 - Day 10 of 30 To More Sales - Product Page Audit: Turn Product Features Into Reasons to Buy Sep 21, 2026

We Listed Every Detail — And Left Out the Reason to Buy

I remember looking at one of our candle product pages years ago.

We had talked about the wax, the wick, the jar, the

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Episode 53 - Day 9 of 30 Days To More Sales - Homepage Audit: Four Questions Your Website Must Answer Fast Sep 19, 2026

The Ten-Second Test Our Homepage Couldn't Pass

I opened one of our own websites on my phone and tried to look at it like I had never seen the business before.

That sounds si

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Episode 53 - Day 8 of 30 Days To More Sales - How to Write a One-Liner That Clearly Explains What You Sell Sep 19, 2026

The Product Made Sense — Once I Explained It

I’ve walked into retail meetings carrying boxes of samples and knowing I had only a few minutes to make the whole product line ma

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Episode 52 - Day 7 of 30 Days To More Sales - How to Choose What to Fix in Your Product Business This Week Sep 17, 2026

Six Things Needed Fixing — Only One Could Go First

Have you ever started Monday with six things that needed fixing, worked on all six, and got to Friday with none of them finished?

I have.

The ...

Episode 51 - Day 6 of 30 Days To More Sales - How to Sell Products Without Discounting Away Your Profit Sep 17, 2026

The Sale Looked Great — Until We Saw What We Kept

We’ve run promotions that looked really good from the packing table.

Orders were coming in. The label printer was going. Bo

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Episode 50 - Day 5 of 30 Days To More Sales - How to Turn First Time Buyers Into Repeat Customers Sep 15, 2026

She Thought She Needed More Traffic. She Didn’t.

One business owner came into our conversation already knowing what she thought she needed.

More traffic.

More people on the we

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Episode 49 - Day 4 of 30 Day To More Sales - How to Create a Monthly Product Promotion Plan That Drives Sales Sep 15, 2026

How to Build a Monthly Product Promotion Plan

At 4:17 on a Friday afternoon, a slow sales report can turn a perfectly reasonable business owner into a one-woman emergency

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Episode 48 - Day 3 of 30 Days To More Sales - How to Choose the Product That Should Lead Your Marketing Sep 14, 2026

Stop Creating New Products — Sell What You Already Have

In one of our product businesses, we had built a pretty full catalog.

We had different products, different versions,

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Episode 47 - Day 2 of 30 Days to More Sales: Why Relying on One Sales Channel Is Risky for Product Businesses Sep 14, 2026

Why One Platform Is Keeping Your Business Stuck

Not long ago, sales for one of our product lines on a marketplace dropped by about half.

Half.

That gets your attention pretty

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Episode 46 - I'm Back, But I Never Stopped Building 30 days to more sales Sep 13, 2026

People probably assumed I stopped podcasting because I stepped away from business.

The truth is exactly the opposite.

I stopped podcasting because I got pulled deeper int

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Need Another You? AI Might Be the Closest Thing. ai Jun 02, 2026

A few weeks ago, I was talking to one of my coaching clients.

Like many entrepreneurs, she's wearing about ten hats.

She's the CEO.

The marketing department.

The product development team.

The cus...

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