Every product-based business owner dreams of hitting those big revenue milestones—$500K, $1 million, or even 7 figures. But for many, the journey to those numbers feels like trying to solve a puzzle without the picture on the box. The endless to-do lists, constant marketing changes, and overwhelming competition can make scaling seem impossible.

Here’s the secret: Success doesn’t come from doing more. It comes from doing less, but doing it strategically. By focusing on the one thing that drives the most impact for your business, you can eliminate distractions and achieve meaningful progress.

Why Most Businesses Fall Short of Big Goals

1. Lack of Focus: Trying to master too many sales channels, launch multiple products, and manage operations all at once spreads your energy thin.
2. Reactive Decision-Making: When you’re constantly putting out fires, long-term strategies take a backseat.
3. No Clear Revenue Driver: Many businesses don’t know which actions directly contribute to their bottom line, so they waste time on tasks with low ROI.

Does this sound familiar? Let me share one of my client’s stories.

My client owned a growing candle business with a small but loyal customer base. She had incredible products, but her revenue had plateaued at $250K. When we first spoke, she was overwhelmed. She was trying to expand to new marketplaces, run social media ads, launch seasonal collections, and manage her day-to-day operations—all at the same time.

She felt like she was spinning her wheels and getting nowhere. Together, we identified her one thing: building her email marketing strategy. Instead of chasing every shiny opportunity, she committed to this focus for the next three months. Here’s what happened:

• She created a lead magnet that added 2,000 subscribers to her email list.
• She launched a simple welcome sequence that turned subscribers into customers.
• She segmented her list to send targeted offers based on customer preferences.

By the end of that quarter, her email revenue alone had increased by 35%, pushing her business closer to her $500K milestone. Her story is proof that focusing on the right thing can transform your business.

What Is Your One Thing?

Your one thing is the activity or area of your business that, if improved, will have the biggest impact on your revenue. Here are a few examples:

• Email Marketing: If you’re not leveraging your email list, you’re leaving money on the table. Nurturing your existing customers can lead to higher lifetime value and repeat purchases.
• Product Optimization: Are you focusing on your best-sellers? Doubling down on what’s already working can yield significant results.
• Customer Acquisition: If you’re struggling to bring in new customers, it might be time to refine your ad strategy or focus on a specific sales channel.

How to Identify Your One Thing

Start by asking these questions:

1. What’s already working? Look at your sales data. Which product, platform, or strategy is driving the most revenue?
2. What’s not working? Identify time-sucking tasks that aren’t producing results and consider cutting them.
3. What’s missing? Are you neglecting high-impact strategies like email marketing, customer retention, or building a strong social media presence?

The Power of Focus

Once you’ve identified your one thing, build your strategy around it. Let’s say your focus is email marketing. Your action steps might include:

• Creating an irresistible lead magnet to grow your list.
• Designing a welcome sequence that converts subscribers into buyers.
• Segmenting your list to send personalized, high-value campaigns.

By committing to this focus, you’ll see better results than if you tried to optimize email marketing, launch a new product, and master TikTok all at once.

Avoiding Distractions

It’s easy to get sidetracked by shiny new tools or trends. Here’s how to stay on course:

1. Set Clear Goals: Define what success looks like for your one thing. For example, “Increase email revenue by 20% in Q1.”
2. Track Progress: Use KPIs to measure your results and ensure your efforts are paying off.
3. Say No: Be willing to decline opportunities or ideas that don’t align with your focus.

Big Revenue Goals Made Simple

Hitting big revenue goals doesn’t require you to do everything; it requires you to do the right thing. By narrowing your focus and committing to what drives the most value for your business, you’ll build momentum and create scalable growth.

Let’s make 2025 your breakthrough year—one strategic step at a time.