Blogging is one of the best ways to drive traffic to your website.  Blogging is also one of the biggest hangups for product-based business owners. They don't know what to talk about and they think they don't have anything to share with the customers.  Today we are talking about ideas you can blog about as a product-based business owner.

Your startup story

Share why you started your business. Also, share how you got your business going.  What the idea was, and what drove you to start the business. 

Meet the owner

Tell your customers all about you as a person individually. Let them see who you are, and what you do personally.  

Behind the scenes

People love a behind the scenes sneak peek. Let them see you making the product. Let them watch you picking and packing the product to ship it.  Let them see inside your workspace and the ins-and-outs of your day at work.

I have a friend who owns a chocolate company. Chocolate Johnny, he owns the company Perfection Chocolates in Sydney Australia. He does such a phenomenal job on the behind the scenes and showing inside the factory and the chocolate being made. If you're not following him, you should go check him out. He is doing a great job behind the scenes.

Do a tutorial on how to use your products

Show your products in use, share all the things that your product does and how to use it.

Customer favorites

Share your top sellers and what the other customers are buying. Let your customers see what the fast moving items are for you. People love to know, it helps them make a decision quicker.

Staff favorites

Let your team talk about their favorite products you sell and how they use them.  It gives your team recognition as well as focusing on your products.

Customer success stories.

You can highlight one of your customer and how they use your products and what they like about it.  The customer can share how your product solved a problem for them.

Do a Q & A


You could take questions that you're getting through your customer service and answer them.  You could literally have Q & A be a blog post every week if you get a lot of questions from customers.

Talk about a cause you support

Another thing you could talk about is a cause that your business is behind. You could talk about the cause, and how your business supports it.

Hopefully, I have given you some good ideas to blog about and you can get started blogging.